McDonald’s South Africa’s digital agency, Quirk, decided to put a different spin on the global corporation’s South African programme. The result is an innovative use of “OK Google” voice search technology in a digital-lead, through-the-line advertising campaign. A new way for a brand to start a conversation with its customers.
The microsite will direct the user to the main site, where they can ask more questions and watch videos based on their answers.
I designed the website, web banners and banner gifs.
Think Company is a company that provided whiteboard paint, glass writing boards, magnetic cladding and various other tools to encourage employees to start engaging with one another and thinking creatively.
I was asked to create a logo and basic corporate identity elements for the brand. They wanted something that was simple and elegant, but still had a professional feel to it.
A brand identity I designed for a new online jewelry shop, that sells accessories made with semi-precious gemstones
This is a project I did for Ogilvy Cape Town for the launch of M4Jam. It was rolled out onto coffee cups and posters that was put up in campuses around the country.
Client | M4Jam Chief Creative Director | Chris Gotz Art Director | Monique Kaplan Copywriter | Oskar Petty
A project I did for the Pendoring Awards. It was a promotional activation for Eco Pure’s soap. It was marketed to Afrikaans people and played on the fact that a lot of Afrikaans people enjoy walking barefoot. This will help you keep your feet clean and put your best foot forward, so to say. The soap was handed out to people in shopping centers walking around barefoot.
There are 4 tin designs. White Tea & Chamomile, Fragrance Free, Rooibos and Tea Tree
Executive Creative Director | Pepe Marais Creative Director | Xolisa Dyeshana Art Director | Archie Malinga Copywriter | Gert Laubscher Designer | Joné Janse van Vuuren
Images | Joe Public
The corporate identity I designed for an idea for the Cannes Chimera Initiative.
Very seldom is an online bank balance a round number. More often than not, there is a surplus of cents. 47c. 56c. 11c. In isolation, these cents aren’t much use. That's why we propose giving online bank users the opportunity to donate their extra cents towards doing good, whenever they see fit. After all, the few cents of one won’t do good, but the GOOD CENTS of many will do great things, like solve world poverty.
We'd like to devise a digital 'GOOD CENTS' button and place it at the bottom of all online bank statements – near the balance amount. On selection, the button would enable people to donate this nominal amount, their ‘small change’, at a click, leaving them with a round number balance.
Change the world with small change. Now that’s Good Cents.
Copywriter | Amy Auret Art Director | Monique Kaplan
Leading paper merchants Antalis briefed us to design a direct mailer to promote the Arjowiggins paper range and get graphic designers to stop treating paper as a mere afterthought in the design process. We decided to use a medium that all designers start their day with as our messaging vehicle – a cup of coffee. Playful copy highlighted each paper’s uniques attributes in a fun and unexpected way.
Loeries 2014, Craft Certificate, Communication Design, Shift Joe Public, Antalis, Start the Day
Fonts for The Future
We created a fundraising tool using the one thing underprivileged students can donate... Their handwriting. We asked high school learners what they dream of becoming in the future. Then, we asked them to write an alphabet. We scanned, traced and programmed the fonts and divided them into career categories according to the students' dreams to create Fonts for the Future.
Loeries 2014, Campaign Gold, Communication Design, Shift Joe Public, Fonts for the Future
Total Brand Revolution for Pieman's, South Africa's #1 pie brand, while working at Shift Joe Public.
Nike We Run Jozi
We were asked to design the elements for the annual Nike We Run race that happens all across the world.